YARMINIAH ROSA

Purposerosa

The goal of Purposerosa's #PurposeIs campaign is to involve more people in a global conversation about purpose. For the relaunch of the series, I designed a new visual identity to accompany each featured conversation.

The theme of flowers relates to the blossoming of each subject as they explore their identity as it relates to purpose.

As a global collection of stories about purpose, the faint contour of a world map in the background hints at the inclusion of various voices from all over the world.  

WHAT I DID:
Art Direction
Graphic Design
Mood board
Photography
Copywriting
Videography
Conduct Interviews

 
#PurposeIs Image.jpg
PurposeIs Arielle John mac 3.jpg
PurposeIs Arielle John mac 2.jpg
Tiffany Purpose Is Square Face 2018.jpg
Square Quote Template Tiffany.jpg