The goal of Purposerosa's #PurposeIs campaign is to involve more people in a global conversation about purpose. For the relaunch of the series, I designed a new visual identity to accompany each featured conversation.
The theme of flowers relates to the blossoming of each subject as they explore their identity as it relates to purpose.
As a global collection of stories about purpose, the faint contour of a world map in the background hints at the inclusion of various voices from all over the world.
WHAT I DID: