WHAT | Purposerosa Cards is a collection of greeting cards that features the artwork of six artists and words of one poet.
CONCEPT | The idea for Purposerosa Cards sprouted after I learned a friend of mine took their life. The last I time I tried to reach out to them was via a handmade card I'd sent. Unfortunately the card was mailed back to me due to a change of address. This collection is my ode to them.
STRATEGY | The theme of this collection is encouragement; each card offers a gentle reminder to hold on. With that in mind, I created assets with a focus on hope and support, reflected in the blue sky and congregation of hands offering up cards.
What I did
Curated the selection of artists
Formatted layout and design
Photographed all assets