YARMINIAH ROSA

greeting cards

WHAT | Purposerosa Cards is a collection of greeting cards that features the artwork of six artists and words of one poet.

CONCEPT | The idea for Purposerosa Cards sprouted  after I learned a friend of mine took their life. The last I time I tried to reach out to them was via a handmade card I'd sent. Unfortunately the card was mailed back to me due to a change of address. This collection is my ode to them. 

STRATEGY | The theme of this collection is encouragement; each card offers a gentle reminder to hold on.  With that in mind, I created assets with a focus on hope and support, reflected in the blue sky and congregation of hands offering up cards.

What I did

Concept
Art Direction
Curated the selection of artists
Formatted layout and design
Photographed all assets

Encourage Site Banner fb.jpg
kat hughes inside sm copy.jpg
kat hughes card mockup sq.jpg
Greeting Card Ad Iphone Mock.jpg
tajh citrus shoot.jpg